Building a Professional Network
A key component to advancing yourself and your agenda is networking, which may feel overwhelming for some. This article walks through some simple steps to building a professional network.
A leadership network is an essential resource for success in any organization. Some individuals are just naturally good at building these networks, or it seems that way from the outside. Whether you believe you are good at this or not is not really important, what is essential is that you develop your skills in this area and continuously work on improving and accessing this resource. What follows are some simple steps to building such a network written for those that might be reluctant to jump in.
Mind Set - This is not a “nice to have” it is essential. This is not selfish on your part, it actually is a gift to each individual that you develop into your network, because they benefit just as much as you do. You do not need to be a flashy extrovert to be successful, all you need is a focused plan, an openness and curiosity toward others, and a commitment to improving your leadership work.
The Plan - Once you understand, appreciate and commit yourself to the Mind Set, then you need a focused plan. The task of building a network seems enormous and leads to some self-defeating behaviors, but let’s drill down to some easy first steps. To start you just need to develop a new connection to two individuals a quarter. That’s it. You identify them, gauge their interest and set a meeting for coffee, lunch or walk.
Who do you invite - You will want to have a combination of people in your general organization, individuals you may know slightly, but would want to know better and people outside your function or structure that seem interesting or are doing interesting things. This may be someone you’ve seen present, know a bit from a cross functional team, or comes to you as a recommendation from another person. Don’t put too much judgement on this or why you are reaching out. One great thing about an active network is you never know how you can assist them or them you.
Homework - You may know some things about the person you are reaching out to, but after you set the meeting take some time to find out more. Ask others, read about their area of work or expertise, refine your idea of what made them interesting in the first place. Have some questions ready. An easy place to start is, “I really admire the way you - fill in this blank with something you’re interested in learning from them.” “Can you tell me how you think about this?” “How did you develop this skill?” Or, take another tact, “You seem to have a great handle on the strategic issues we all face. What do you think is most important over the next two years?” “Where do you get your insights?” You don’t need a lot, just a place to start. Most people are happy to share things about themselves, so give them a stage!!
Follow up - Before ending the meeting be sure to thank them for their time. Also, at the same time say, “now that you have a better idea about my focus, can you think of others I might want to connect with?” If they give you a couple and seem open to it and the conversation has gone well, be sure to ask if they would be willing to make an introduction through email to one or two of the ones that seem the most on point. If you have someone in mind that might be helpful to them, ask if they would like an introduction. Be and make some notes in your contact file about them and what they are interested in. No later than 30 days reach out to them sharing an introduction or resource that will help them.
That’s it. You are underway. Your network building is not unlike sourdough starter, it will continue to grow and grow, and all it needs is a little care from you.