Setting and Managing Priorities
Managers and leaders live in a world of competing and, at times, conflicting demands. Knowing how to set priorities and, more importantly, manage these priorities, by a variety of means is essential to individual, team, and organizational success.
Managers and leaders who work in the middle of organizations live in a world of competing and, at times, conflicting demands that are often characterized by inadequate resources to accomplish all that is in front of them. Knowing how to set priorities and manage these priorities, by a variety of means, including simplification, is essential to individual, team, and organizational success. There is no easy simple fix or formula, rather this is a complex undertaking that requires continually adapting, learning and growing by the manager/leader.
One school of conventional wisdom around priorities is that if they are set correctly and forcefully adhered to, then there will be enough resources – your time, staff resources, consultants, equipment – to get the job done. Nothing could be further from the truth.
When you take on this expectation and see your work in this manner; you open yourself to inevitable failure and the debilitating feelings of guilt, shame, embarrassment that soon turns into anger and burn-out. Not a path you want to tread. The real truth is that those above you pass on assignments, suggestions, good ideas, not so good ideas, special requests and yes, busy work at such a level that it would be impossible to get it all done.
Your job is not to get it all done. Rather, your job is to intelligently sift through this mudslide that falls on your head and parse through the stuff flowing down, deciding what is essential, border line essential and optional. Adjust these priorities as needed (daily would be a good expectation) focusing your work on delivering these existential priorities and as efficiently as possible managing the rest. There is absolutely nothing scientific or definitive about any of this; it is continuous organizational politics in real time.
Your new mindset is this: My job is to:
determine the essential priorities,
adjust as needed and anticipate this need,
manage the fall out,
and feel good about that
A Few General Tools and Concepts
If you google “setting priorities” there are 159 million responses delivered in about three-quarters of a second. By comparison it takes a little more than a full second to conjure up the seven billion links for “what is life”, and that same ¾ of a second to serve up the 1.8 billion links to the wisdom around “lost love.” So, priority setting is big, but there are other things.
A cursory scan of the top links for our topic surfaces the need to have a framework for thinking about priorities, a way of organizing, and some tools for making some decisions about this process. That said there are countless, or perhaps, 159 million different, ways to get at the process. Given this number, my conclusion is that all of the tools will work and that none involve ultimate wisdom. Given that, I usually want a tool that is simple, understandable, has a long track record and probably makes no claims to being the best, and that something that is just easy and accessible will do best.
The one I use is called the “Eisenhower Matrix” after former U.S President and WWII hero Dwight Eisenhower who once commented that he had two dimensions of problems: urgency and importance, implying that the important are never urgent and the urgent are rarely significant. The table below lays out the four dimensions of the matrix and the associated action steps. The value here is getting only those things into the top line that meet the existential criteria for your priority action. It will take the full measure of resources to be successful, so it needs to be as focused as possible.
Eisenhower Matrix
Important
Not Important
Urgent
Improvement: Fight and schedule resources to improve or move into urgent to address
Why are we even here? : Eliminate
Not Urgent
Essential: Allocate resources to this now
Distraction: Reduce by delegating or satisficing
Considerations when using the Eisenhower Matrix
The second concept that must be mastered to be a successful priority ninja is to understand and value that the overall process must combine the technical and scientific with the organizational and political. Or, as some prefer the rational with the irrational. But that is unfair. Both sides have their own rationality, and you will be successful as you understand and merge the two into the real politics of the possible. There are a thousand aphorisms that offer insight here. The only question for you will be how to balance the technically correct without being too nerdy with political realism without being too slimy. I know none of this was in the job description, but you should get over it and wade in.
Finally, and on a very disconcerting note, none of this is fixed. Just when you think that you understand it, have balanced the tech with the human side of things, someone will come along and tip over the tea cart. It is just the nature of this work. You need to expect it, be ready to respond, spend no emotional or intellectual energy resisting, just get to making the adjustments and fixing the impact it will have on others. If there comes a time when no one is showing up to rain on your priority parade, you might want to check to see if you are still all that relevant to the processes that others value.
Using Influence
Influence is a complex undertaking that is directed in each of the three basic directions: up, out, and down. In general influencing others involves the development of trust, but it is developed in different ways as we influence in different directions.
While these techniques are not exclusive to any one direction, trust is enhanced upward by demonstrating performance and showing support and loyalty. If your competence and loyalty within the organization and in your position have not been established, then it will be challenging to influence up to your supervisor or to others that are “up” in the organization.
Outwardly trust is increased as transparency, accountability and collaboration grow, but these qualities need to grow in a reciprocal manner not just one way.
When working to improve the relationship and trust downward leaders need to commit to developing, motivating, and delegating to those that they want to influence.
Again, all of the actions will work to improve trust in any of the three directions, but they are most effective in the directions indicated. Acting in a loyal and supportive manner will enhance trust down and out, but it will have the greatest impact up.
Managing and Simplifying
Your job is managing the priorities, including the things you will not get to now or ever. To do this, you need tools. Some of the best tools are:
The Level Set: Starting Right
Assessment Tool: Quick Six
Power tool # 1: Relationship Capital
Power tool # 2: Common Ground
The Simplifier: Make it simpler, not more complex
Hammers, gentle and hard: Say no
What follows is a brief introduction to the tools and how they are used to set and manage priorities and simplify work. For most of these, there is a link to a longer discussion of the particular tool.
Level Set: This is the simple and easy, but often ignored, step when a project or new working relationship begins. Almost always we think the others see the work – goals, roles, key processes – the way we do. Sometimes this is the case, but often it is not. Setting a shared level about the undertaking and how we will do our work together is a great tool to make sure that re-work is minimized, duplication is avoided, conflict and hurt feelings are minimized. The agenda for the level set meeting is at this link and some suggestions about how to lead in this setting.
Assessment Tool - The Quick Six: The political side of managing priorities requires you to be situationally aware. There are a great variety of situations where a leader needs to make a very quick assessment of what is happening and decide on a course of action. This awareness of what is happening and what path you want to take in order to get the outcome that best advances your priorities is best done analytically not in reacting to the moment. The six qualities reviewed at this link do not cover everything you need to be aware of, but most of what you need to pay attention to is in the six.
Relationship Capital: This is your stock of good will that has built up over time with the various constituencies and stakeholders, in all three directions- up, out and down. The process of influencing in order to manage priorities either builds or draws down on our relationship capital. A lot of relationship capital turns on your ability to build ties to stakeholders through trading. This is a very human undertaking. One way of beginning to build relationship capital is through conventional network building. But a deeper and much more effective method is to understand the deep human needs for reciprocity and exchange and how these are enacted by recognizing and using organizational capital. Understanding how to develop and use relationship capital to manage priorities is a power tool.
Common Ground: This is the other power tool. The leadership work here is having the ability to develop, share and gain buy-in to a broad vision about the work you share with others that requires you to manage priorities. This also includes knowledge about mutual gain, even if the motivation for that mutual gain varies from person to person. Your challenge here is to translate the priorities into something that can be understood and valued at the level of the people that you must influence. This does not mean “dumbing it down”. It does mean understanding the work with enough precision that as a leader you can translate the impact of the work to your team, unit, department, office or organization. Setting and enforcing priorities is often unwelcome news, but the more you can understand the shared ground and the broader you can expand that knowledge the more effective you will be. Combining common ground with the tools of exchange that can lead to mutual gain, delayed gratification and even compensation for waiting in line, is a very powerful tool.
Simplifier: A lot of success in managing priorities can be gained by using a simplifying approach which is really a sort of a Swiss Army knife of priority tools. Here are my favorites: How much of someone’s priority needs vestigial practice from the past that has become a sacred cow, but no longer serves a function. If it is the case, cut it out. A second tool is asking what others really want or need. Often we provide all nine yards, and they only needed a foot and a half, but we did not know, because we didn’t ask. Using things that are already built instead of building anew can save a lot of time as can making things available freely to a limited public rather than setting them up so resources are spent providing what is needed to each individual. This is akin to the more general tool of setting things up in a DIY format. The secret here is always starting with the premise that it should be user made and we only intervene when that is not possible. Stop polishing the final product, have a healthy definition of “good enough” and stick to it. Ten seconds of consideration about reuse and recycling will save time and make others just as happy. A healthy dose of not needing things that are not broken will give you resources to spend on things that need them. At the core if much of the simplifier is getting ourselves out of the central role we have had in the past and that is counterintuitive - we have built up our silos, so people depend on us, but now they do and, well we don’t have enough time, energy or resource for them. Finally, making sure you are working at the right level will give you the right perspective and purchase point to simplify things, not do them.
Hammer: Sometimes staying true to your priorities means saying no. No one likes to get no for an answer, but you will need to tell them that to be successful here. First understand your psychological need to say yes. It is complex and varies across individuals, and is in general a good thing, but you need to be strong. Knowing your priorities and being clear will help. Listen to them, understand and appreciate them. Do not sleep on it. Let them down easily. Ask for ongoing updates.
Practice
If you want to get better at setting and managing priorities, you have to practice. This link is to a simple worksheet and goal setting form that can help you focus.